How Many Makeup Companies Use Male Models

20-April-2018

Brands are calling time on male person stereotypes, a new confront of masculinity is emerging and the historical category name 'male preparation' is being rejected. The sector is on the brink of major change

Market place overview: At a glance

What'south in this study?

Introduction

Top five trends:

1. Challenging stereotypes

2. Teens

iii. Men'southward color cosmetics

iv. Targeted skin intendance

five. The cease of 'for men'

Country highlights

Summary & Growth Areas

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Global pinnacle v Largest Men's Product Markets

Source: Euromonitor International

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Fundamental market place challenges addressed

After several faux starts, men's beauty and personal care seems to be finally coming of historic period, and this fourth dimension, it feels genuinely different.

Attitudes are markedly changing, usage is being normalised and men accept become more knowledgable nearly products.

"The taboos are slowly dropping, and a growing number of men are using anti-ageing serums and masks, dazzler devices and even make-up," says Naira Aslanian, Report Manager of Kline's The states Male Grooming Market place Report.

Men are likewise looking for more sophisticated products, and new brands such as Business firm 99, Scrubd and Stoer are bursting onto the scene to meet their requirements.

Lucie Greene, Worldwide Director of JWT's Innovation Group, says: "There has arguably never been more than opportunity, especially as direct to consumer brands like Harry's and Dollar Shave Club create new models of consumption and scale very quickly."

But every bit, this ways increased competition for the established, leading brands. "What's clear to the traditional players is that new competitors can leap from nowhere," says Greene, "especially in categories which are regularly replenished like deodorant and razors which lend well to subscription models."

"Some of the established brands have had information technology their ain way for a long time," says Steven Banks, co-founder of London-based men's dazzler retailer Beast. "Perchance now is the time for younger, more than agile brands to suspension through."

"What's clear is that men are no longer buying into clichés and heavy handed promises," adds Greene. In this new moving ridge of men's beauty, brands that move away from stereotypical communication and production design, and instead place the emphasis on results and performance instead of gender, are expected to win.

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Men'south Personal Care Brands, 2016

Past retail value, 2016 vs 2015. Source: Euromonitor International

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Companies

• Beiersdorf
• L'Oreal
• Euromonitor International
• Panacea Biotec
• Kantar
• Mintel International Group
• Kline and Visitor
• Unilever
• Sam Farmer
• NPD Grouping
• JWT
• British Peel Foundation
• Daxue Consulting
• Bulldog Skincare
• Brute
• 31st Country
• MMUK Human
• Prep U
• 2 by 2

Source: https://www.cosmeticsbusiness.com/news/article_page/Cosmetics_Business_reveals_the_5_biggest_male_beauty_trends_of_2018_in_new_report/141892

Posted by: vanwinklewitildrosen.blogspot.com

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